A Power Punch of Goodness in the Morning
Breakfast is the most important meal of the day – at McDonald’s we couldn’t agree more. A new line up of rookies add a lot of flavor, remixing our breakfast menu.
Millions love our breakfast already. That’s why we lifted the curfew, and now offer our tried-and-true favorites on the new All Day Breakfast menu. Our customers wanted it – and we made the right play.
But what about something new?
WE ARE LISTENING – You want something more.
You want more choices, but they need to fit your lifestyle. You are constantly on the move, and so are your meals. You are active, and you want your food to be just as lively- giving you a good kick-start to your morning.
We’ve got just what you’ve been waiting for.
WAKE UP DELICIOUS
Our new breakfast bowls feature something everyone can enjoy. This is the kind of breakfast sure to give you that power protein punch to start your day off right.
Turkey Sausage Bowl
The new Turkey Sausage Breakfast Bowl is all flavor with none of the guilt. Weighing in at 250 calories with 27 grams of protein, the stars of this bowl are the new lean turkey sausage and egg whites. It also features a fresh line up of kale, spinach, bruschetta, and cheddar jack cheese.
Chorizo Breakfast Bowl
The new Chorizo Breakfast Bowl is just the right amount of spice in one sweet little package. It is a satisfying combination of classic chorizo and eggs with a mix of hash browns, cheddar jack cheese, and pico de gallo salsa.
Each breakfast bowl is carefully crafted and ready to go in matter of minutes. They are elite members of the new breakfast dream team. We know that you won’t be disappointed which ever bowl you choose to tryout first.
Follow us out on Instagram to see what everyone is already talking about!
Find out more about our breakfast bowls, and all our menu items, at www.mcdonalds.com
Instagram Posts
Description:
My goal with this post is to feature the new breakfast bowls from McDonalds and establish a call-to-action to buy these new bowls. These bowls are on a trial basis in McDonalds restaurants thorough out Southern California, but I wrote the post as if they were a new menu item nationally, and not regionally.
A recent Gallup poll stated that men eat fast food more often than women. This poll also revealed that there is a sweet spot of 33% of people who eat fast food only occasionally, totaling a couple time out of the week per month. Because of this, my target audience is men who occasionally eat at McDonalds. These men may be familiar with the McDonalds brand, but are not the average consumer. I am targeting men, between the ages of 25-45, who are professionals, may have children, and live an active lifestyle. By targeting this group, I think McDonalds has a chance to capture a segment of the population that they are currently missing. These men may be more likely to eat at their restaurant, if only they were offered choices that appealed to their tastes. I wanted to target people who may not eat at McDonalds, or any fast food restaurant on a regular basis, due to issues with food quality or health consciousness. I tried to appeal to a more health conscious man, but using sporty lingo. The release of these new breakfast bowls coincided with march madness, so I ran with that theme a little bit.
For the Instagram posts, I took the pictures myself and then tried to mimic the style of McDonalds Instagram posts. I added the McDonald’s Instagram background in Photoshop and played around with different filters and different looks to make it seem authentic.