Chocolate owns Valentines Day,
Candy canes rule Christmas,
But there’s no denying it – PEEPS RULE THE SPRING!
Just like your favorite pair of peep toe espadrilles, Peeps candy is always in season – but we truly shine during springtime.
If you only thought Peeps belonged in Easter baskets, you’ve been missing out. Peeps are key to transforming your run-of-the-mill deserts into certified SPRING-tastic delights.
No cookie-cutter recipes here
Didn’t think we could do so much?
Don’t underestimate us!
We may come from humble beginnings, but over the past 65 years we’ve grown into an evolutionary desert
– a true progressive you might say.
We’re not just cute faces with sweet little bodies, we have a lot to offer. We are as pliable as our squishy, sugar-coated centers.
- Melt us.
- Mold us.
- Bake us.
- Flambé us.
CAN WE DO IT ALL?
No, no one can do it all – you know that.
But, us Peeps have learned a thing or two over the years. We are always striving to improve ourselves.
– Thank you very much Ms. Sandberg.
We are confident that If you add Peeps to any traditional desert recipe, you are bound to impress.
We come in an array of colors as bright and luscious as a bouquet of spring flowers. Buy us by the case in a rainbow assortment. Add your favorite color Peeps candy to grandma’s famous chocolate chip cookies and see what happens next. Our colorful creations will definitely put a smile on anyone’s face.
- Brighten up your break room.
- Shut down the bake sale.
- Surprise your special someone.
- Treat yourself! Indulge in a satisfying, late-night snack – You’ve earned it!
Peeps do not disappoint
You may not have a lot of time, but you can make a big impression with one-of-a-kind culinary delights. It’s so simple.
Need some inspiration?
Follow the links below to discover a treasure-trove of quick and easy recipes all featuring the delectable and delicious Peeps candy.
Can’t find your favorite Peeps at your local grocery store?!?
WHAT!?! That is a travesty my friend.
NO WORRIES! We got your back.
No shopping mall required.
Find us on our web page at peepsandcompany.com, and buy us by the box!
My goal with this post is to highlight the versatility of Peeps candy to an adult, mainly female, audience. Through some research I leaned that Peeps candy sales peek at Easter, and drastically fall off after the holiday. In recent years Just Born, the US owned Peeps candy manufacture, has attempted to market Peeps as a year-round treat with some success, especially during other holidays like Halloween. However, I wanted to highlight that Peeps are not just for the holidays. I focused my post on springtime. I wanted to narrow the scope of this blog post to the current season.
My target audience are professional women, ages 25-45, that may have families, children, and other time-consuming obligations. Anyone can enjoy baking, but I wanted to narrow the target to women. Many brands like Betty-Crocker, Duncan-Heinz, and Pillsbury are very successful marketing to women home cooks and bakers. These women obviously have a desire to cook or bake, but do not have the time. I think finding and featuring recipes that add Peeps to successful store-bought boxed deserts, only increases its market share. It has the potential to take Peeps out of the holiday segment and truly make it a year-round treat.
The call to action is to buy an assortment of Peeps candy, focusing on online sales.